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We are currently moving towards an age where almost everything is digitalized. Tradition has now shifted online and it is time we adapt to the current trends. From education to business, people are adapting to the online regime. And with the occurrence of the global pandemic Covid-19, we have become increasingly dependent on the technology that allows us to do so. Hence, I believe it is only right that we hope on the bandwagon. The issue that I would like to highlight is the shift of traditional marketing to what it is now, digital marketing. Let’s learn about it, shall we?

What is Digital Marketing?

Digital marketing is a type of marketing that is distinct from traditional marketing. It uses the internet to promote information about its services and products, despite the fact that it is fundamentally the same. For those of us who work in the corporate world, it is common knowledge that digital marketing has become an indispensable component to market our businesses.

We may incorporate digital marketing into our company in a variety of ways. Those of us who have the ability to do so can do it on our own. Of course, even if you lack the necessary expertise, you should not avoid digital marketing. You could always consult professionals to aid you in marketing your company digitally. Companies like Republic in Malaysia can assist you by providing professional help to aid you in growing your business. 

However, before seeking professional help, I believe that you should first learn about the ropes of digital marketing so that it can help you understand what kind of services you require for your business. Let’s begin with the types of digital marketing. 

Types of Digital Marketing

Search Engine Optimization 

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Search Engine Optimization in the digital marketing world is more commonly known as SEO. It’s a tool that digital marketers utilise all over the world to assist organisations and enterprises sell themselves online. The main objective of SEO is to encourage a company’s website to rank higher in Google search results, resulting in more traffic from search engines. How this is done is SEO will boost the chances of your articles or blogs appearing on the front page of your search engine whenever you type a certain keyword. There are many elements incorporated that would help optimize your content. Check out Republic to learn more about Search Engine Optimization. 

Content Marketing

To raise brand awareness, content marketing employs narrative and information sharing. The ultimate goal is for the reader to take a step toward becoming a customer, such as seeking additional information, joining an email list, or purchasing something. Blog entries, resources like e-books, digital videos, podcasts, and much more are all examples of “content.” It should, in general, first and foremost deliver value to the consumer, rather than simply market the brand or try to sell something. Content marketing is about developing a long-term, trusting relationship with your customers that can lead to multiple sales over time rather than just one.

Content marketing works in tandem with other forms of digital marketing. How it works is that  SEO search terms will be combined into new website content, where the results may be disseminated via social media and email marketing. 

Social Media Marketing

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Everything a company does on social media is included in this category. Although almost everyone has heard of social media, marketers must use it in a planned and integrated manner. Creating posts on social media channels and responding to comments is only part of social media marketing.

Efforts must be coordinated and constant, not an afterthought if they are to be effective. Many online solutions to automate and schedule social media posts are available to assist keep posts consistent, but marketers should only use automation as a tool and not as a solution where you set the tool up and then forget about it. If there is no genuine person behind the posts, users will figure it out immediately.

Social media marketers should not operate in a vacuum from the rest of the marketing team. Social marketers must collaborate with the rest of the marketing team to ensure that their messaging is consistent across all platforms, both online and offline so that the entire brand is presenting the same story.

Alright, I’ll stop here today, stay tuned for part 2. 

Arthur's Day